Meet the team

Lauren Arbittier Davis, Founder & Principal
Lauren founded Alkali in 2006 to help small and fast-growing businesses benefit from the insight of senior marketers who might otherwise be beyond their reach. She has worked with each member of the Alkali team and all of Alkali’s trusted partners on over a dozen client accounts for more than a decade.

Lauren specializes in mission-driven marketing work. She has held interim CMO and executive-level roles at Clairity, Kinjo, Nulo, Pinwheel, Planoly and Watershed Health, and was the first non-founder executive hire at Kinsa after leading marketing at Trilogy Software. She is also an avid mentor and advisor, a guest lecturer at Harvard Business School, and holds degrees from the Wharton School and the University of Pennsylvania's School of Engineering.  

Alkali's Strategic Account Directors each have more than 20 years experience in Marketing. We trained at the University of Pennsylvania, Columbia University, Harvard University, and the University of Texas at Austin and cut our teeth leading marketing efforts at startups as well as FORTUNE 50 enterprises. We collaborate on all clients, but have deep expertise in the following areas:

Susan Laves
B2B Tech, Strategy & Planning

Leighton Hendrick
Demand Generation, Digital Marketing

Nita Nehru
Healthcare, Communications